Adobe SiteCatalyst Training

 

Our training covers the following areas:

• What is SiteCatalyst and how it works

• Overview of the SiteCatalyst interface

• SiteCatalyst variables (eVars, Props, Events)

• Advanced campaign tracking

• How to setup classifications for richer data

• Traffic Sources

• Marketing Channels

• Advanced Segmentation

• Bookmarks, Calendar events and Alerts

• How to create your own dashboards

• Introduction to Adobe Report Builder (Excel Plugin)

• Introduction to Adobe Ad Hoc Analysis for deeper insight

 

  • Who will benefit from this training?

  • This course is aimed at marketing professionals, analysts and product managers to help optimise online performance and streamline marketing efforts for an improved ROI.

Register now